Calling all creatives – win seats at the Italian Grand Prix with Sikkens!

 

Two tickets to F1 at Monza to be won in new Facebook competition: THE SLIKKEST RIDE

Do we have the style to get to Monza? That’s the question automotive lovers will be asking themselves over the next few weeks as they try to win two tickets to the Italian Grand Prix. These sought-after seats are being offered by Sikkens, the premium brand of AkzoNobel’s refinishing business and official paint supplier of the Vodafone McLaren Mercedes Formula 1 team.

On August 26, Vodafone McLaren Mercedes F1 driver and former world champion Lewis Hamilton will himself decide who offers the ‘SLIKKEST RIDE’ and gets the opportunity to see how he gets on around Monza’s curves in September.

To be in with a chance of winning this exciting prize, entrants must redesign their favorite vehicle in a style worthy of a Formula One challenger. The ‘SLIKKEST RIDE’ is about creating a superb paint finish to make any vehicle look as amazing and unique as the McLaren MP4-26 race car. By posting photos or videos of their designs on the Sikkens’ Facebook wall (www.facebook.com/sikkenscr), teams can win two flights, hotel accommodation and two Grandstand tickets to Monza this September, along with an exclusive pitlane tour.

So what’s the reasoning behind the competition? Sikkens believes paint is about more than just product and color. It’s an opportunity to get creative, to marry performance with aesthetics. It’s this belief that has driven AkzoNobel to develop a high-performance coatings system in close partnership with McLaren. The resulting ultra-light, unique chrome finish not only ensures the MP4-26 stands out with its stunning livery – it enhances its performance.

By hosting the ‘SLIKKEST RIDE’ competition on the Sikkens’ Facebook page, AkzoNobel hopes to take its ethos of Creating Together and Getting Color Right to a wider audience. The company is looking for the heroes behind a creative paint job that rivals the outstanding MP4-26.

The result should be a vehicle that makes its driver fall in love. As Lewis Hamilton said during a recent BBC radio interview: “Ilove the car I drive. I think it’s the most beautiful car on the whole grid. The paint job is the best – I think it’s the most stunning car out there.”

The lucky winners of the ‘SLIKKEST RIDE’ will be able to judge his comments for themselves from the comfort of their seats at the Italian Grand Prix in September. Follow this campaign also on Twitter @AkzoNobel_AAC or post your comments #slikkestride.