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AkzoNobel’s new external company magazine has rolled off the press and is now being distributed to key stakeholders around the world. The new publication was launched at the recent investor and analyst conference held in London. It replaces Matters as the company’s flagship external magazine.

A much more compact format than Matters, the new arrival also adopts a more intriguing editorial approach and uses striking visuals as a key element of its design.

“We’re going one step further,” explains CEO Hans Wijers in his special welcome message. “We’re covering broader, more challenging topics. We want to be more thought-provoking and stimulating and show you exactly why AkzoNobel is all about delivering Tomorrow’s Answers Today.”

Running to 64 pages, the launch issue includes interviews with former Apollo astronaut Buzz Aldrin and the man best know for his Cradle to Cradle theory, Michael Braungart. There’s also a feature on the new AkzoNobel brand and a look at why we might soon be running our cars on seaweed.

Subscribe to A, the AkzoNobel magazine.

Here's a flavor of what’s inside the first issue:

To infinity and beyond
“We have opened up the potential of departing the planet and going elsewhere to neighboring objects or creating our own islands in space.”
Buzz Aldrin talks about why he is such a passionate supporter of space tourism.

The car of the future
“Why have a car capable of reaching 130 kilometers per hour when you only use it in Paris or Berlin and spend most of your time in traffic jams?”
Car Refinishes’ Dominique Fort gets us thinking about the car of the future.

War on waste
“There is no disposal because every material is designed to be good for the biosphere or the technosphere.”
Michael Braungart explains the merits of his Cradle to Cradle creed.

Taking control
“We want to be the main producer in Europe who significantly contributes to the reduction of chlorine transportation.”
Base Chemicals’ Ellen Holmen spells out the vision of the business’ remote control chlorine production units.