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AkzoNobel’s new external company magazine has rolled off the press and is now being distributed to key stakeholders around the world. The new publication was launched at the recent investor and analyst conference held in London. It replaces Matters as the company’s flagship external magazine.

A much more compact format than Matters, the new arrival also adopts a more intriguing editorial approach and uses striking visuals as a key element of its design.

“We’re going one step further,” explains CEO Hans Wijers in his special welcome message. “We’re covering broader, more challenging topics. We want to be more thought-provoking and stimulating and show you exactly why AkzoNobel is all about delivering Tomorrow’s Answers Today.”

Running to 64 pages, the launch issue includes interviews with former Apollo astronaut Buzz Aldrin and the man best know for his Cradle to Cradle theory, Michael Braungart. There’s also a feature on the new AkzoNobel brand and a look at why we might soon be running our cars on seaweed.

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