As consumer products have evolved with technology, and digital devices have gone from oddity to everyday necessity, fashion has become as important as function. So, naturally, consumers demand colors and styles that reflect their personal tastes. Increasingly, finish and fashion are important differentiators that yield decided advantage in today’s highly competitive markets.
Specialty Plastics serves these market segments:
• Consumer Electronics
• Cosmetics Packaging
• Sports & Leisure
• Automotive
• Lifestyle
Consumer Electronics – These days it’s all about personality! And that’s especially true in the ultra-competitive Consumer Electronics market. Catching the eye of the consumer and getting them to pick up your product when so many others are vying for their attention is what separates the market leaders from the wanna-be leaders. In this fast-growing, high turnover marketplace you need a coatings manufacturer who can help your designers and deliver the proven formulas to ensure you hit the market on schedule and with colors that will push the consumer’s buttons. AkzoNobel Coatings Delivers!
Cosmetics Packaging – Our color selection extends beyond the rainbow, from sparkling silvers to silky pastels, from the mysterious smoky hue you glimpsed on a Milan runway to that menacingly stark metallic you spied in a South LA alley. That’s why the world’s top Cosmetics companies such as L’Oreal, Maybeline, Clarins, Estée Lauder and many others find our coatings just right for an upscale look.
Sports and Leisure – Our kaleidoscope of colors combined with our unmatchable durability make our specialty coatings first to mind when premium sports equipment manufacturers choose their finish. Our coatings protect, enhance, perform and endure what your products get put through… from dramatic temperature shifts to high-impact, non-stop play. That’s why the premium brands look to us to protect their products.
Automotive – Specialty Plastics has expanded decorative finish options through the integration of new technology from Soliant LLC. As opposed to decoration through the use of spray application, Soliant casts layers of colors, clears, prints and textures onto temporary carrier film through the use of a massive coating line where layers of coatings are applied in a roll to roll or coil coating type of process. Choose from Soliant Bright FilmÆ and PaintfilmÆ for interior applications requiring extra durability, color and style. Special effects including printing, texturing, two-tones, metallics and pearls are achieved right out of the mold. The class A films are ideal for applications requiring weather, UV, chemical and chip resistance. The films are 100% recyclable.
On the liquid paint side there are many leading edge coating technologies as well, such as laser etch, marble effects, Reflex holographic effects, Softfeel and UV hardcoats. Plus we offer a variety of print technologies such as Flexxpress, Jettflex and Pictaflex. Whether you want liquid paint or paintfilm, we offer the best of both worlds.
Lifestyle – And we offer coatings for many fringe markets too, such as household appliances, leathers, lighting fixtures, commercial coffee machines, and so much more. All around the globe manufacturers know they can turn to AkzoNobel Specialty Plastics to provide the colors for living! And with our Color Trend Analysis to help your design staff, available now from our Color Group, your customers will be living In Style!