Strategy

During 2008 we put in place a strategy built around the twin pillars of value creation and a proactive sustainability agenda. Our performance will be managed in an integrated way across our business and will be reviewed on the basis of a balanced “scorecard” taking into consideration both criteria. We believe this dual approach will create greater transparency and, ultimately, more value for our stakeholders.

The specific sustainability objectives are:

  • Remain in the top three in the Dow Jones Sustainability Indexes

  • Reduce our Total Reportable Rate of injuries to 2.0 per million working hours by 2015, equivalent to the best five of our peer sector

  • Deliver a step change in people development, in part through substantively improving the diversity in our company

Our sustainability strategy and development can be depicted as a three-level framework. Each level includes environmental, economic and social aspects, which together map out our journey towards sustainability.