Market Research

In order to support AkzoNobel Businesses in sustainably developing their markets, we have created an expert group to collect and analyze worldwide coatings and chemicals related strategic market intelligence.

The MIPS group – currently 14 fte strong – provides the following services:

• Strategy Support: giving advice to Corporate Departments and Business Unis in developing market strategies and moderating workshops on strategy and business development
• International Business Analysis: preparation of dossiers of a strategic character ao regarding competitive analyses (company Profiles, Peer Analyses), Benchmarks with competition and Business Models and Scenario Building
• Primary Market Research: Collection and analysis of qualitative and quantitative market information
• Desk Research: Continuous reading, screening and distribution of coatings and chemicals related international developments and news.