Strategy

In September 2010, we have announced a new Value & Values company strategy, in which we have defined a new set of medium-term strategic ambitions, appropriate for the next chapter of our leadership story. These ambitions will form the basis for our reporting going forward. They are strongly oriented towards profitable, sustainable growth.

Values Sustainable growth:

• Top quartile safety performance

• Top three position in sustainability

• Top quartile performance in diversity, employee engagement and talent development

• Top quartile eco-efficiency improvement rate

Our sustainability strategy and development can be depicted as a three-level framework (Invent, Manage, Improve). Each level includes environmental, economic and social aspects, which together map out our journey towards sustainability.