Color Styling

 

As the global leader in decorative paints and coatings, we know a lot about color. In fact, you could say that we love color – and we love to share that passion. Color is all around us and influences our lives in many ways. Our color experts look to fashion, architecture and design to determine key trends for the upcoming year. The resulting knowledge is then shared across our global wood finishes facilities.

We then use these insights into emerging trends to formulate finishes that allow our customers to deliver products highly desirable to consumers. We interface with designers and product development teams from around the world on an ongoing basis to insure that our customers stay ahead of the trends instead of following them.

Our goal is to take our customers’ product vision, support it with fresh colors and creative finishes that are efficient, consistent and sustainable.