Cellulose-based alternatives to synthetics

While cellulose products are already used in a range of applications, the challenge we face is to enhance and elevate the performance of cellulose-based products to a higher level. Can you help us develop more sustainable, high performance modified cellulose that replaces oil-based equivalents? Join us and imagine chemistry… making us less dependent on synthetics.

About the challenge

Background information

Cellulose is a sustainable natural resource and one which can play an increasingly important role in making us less dependent on synthetic products derived from oil. Already today, cellulose products are used in a range of applications, from rheology modifiers in paints, to water retention aids in cementitious mortars, to thickeners in our foodstuffs. The challenge we face is to enhance and elevate the performance of cellulose-based products to a higher level and in so doing expand the use of these products into applications which are currently not accessible to us. 

Where you fit in

Potential solutions can be in the source of the cellulose we use, in the improvement of our waterborne production process, in the development of new modifications providing improved or completely new functionality, or in the use of alternative cellulose derivatives as modifiers for our products.

Work with us

We know that together we can expand the use of this sustainable resource and enhance its properties to meet or exceed those obtained from oil-based alternatives.

Can you help us develop new cellulose sources, new chemical modifications or new methods of sustainable processing? Can you help us develop the next generation of cellulose-based products and help us really become less dependent on oil-based synthetics?

If you have ideas on how we could work together to achieve this dream, we welcome you to join us in our Imagine Chemistry Challenge.

Judging criteria

  • Driven by sustainability (aim to produce high quality products with a solvent-free process)
  • Improves our current market position or gives access to new markets
  • In line with our company strategy
  • Implementation time

Fits our current technologies and markets or you can be our new customers/supplier