Regional I&C Marketing Manager, Asia,

China, Shanghai, Shanghai

Business unit: Powder Coatings

About AkzoNobel

AkzoNobel is a leading global paints and coatings company and a major producer of specialty chemicals, with leading market positions and brands in countries around the world. We operate in a number of important market segments ranging from buildings and infrastructure to transport, industrial and consumer goods. We’re also the sector leader in sustainability and are number one in the renowned Dow Jones Sustainability Index. In practical terms, that means our sustainable solutions are in your lives, and those of your friends and family, every day. We’re the people that make it possible for you to do what you need to do.


- Works closely together with other Segment Manager(s) to ensure translation of Segment strategy into operational action planning.
- Acts as senior Marketing Leader for the segment in the region and focuses on the Region.
- Formulates Regional marketing plans and tactics, which includes introducing, repositioning but also sometimes pulling out products, services and brands in countries.
- Translates SMU vision, policies, market research and customer specifications into detailed Region strategies, actions, targets and budgets and keeps up to date as continuous process.
- Translates defined portfolio in regional offer and range management with annual complexity reduction process.  Works with regional sales and leadership to ensure product range meets customer needs and supports the implementation of the agreed product portfolio.
- Execution of brand tactics into the market. Deciding which brands are used and the brand positioning in the region, aligning to brand strategy.
- Input to pricing architecture, works with Commercial Excellence to develop pricing frameworks for the region and executes regional tactical pricing with regard to competitive landscape.
- Uses demand forecasting information for product and contingency planning.
- Develops, executes and monitors key performance indicators for regional marketing team.
- Stimulates benchmarking and internal best practice sharing in the marketing community.
- With support of the Market Intelligence Analyst gets in depth understanding of needs within the Region through market research and implements needs based segmentation model.
- Translates needs into clear value propositions and develops these propositions in close cooperation with SMU Marketing organization.
- Validates propositions by means of business cases.
- Maintains close contact with sales organizations to ensure market input is gathered (outside-in) and translated into fitting propositions.
- Analyzes results within the Segment within the Region, benchmarking results, market research and general market developments.
- With support of the Marketing Specialist develops communication plan for the specific Region.
- Be familiar with all the applicable corporate as well as site policies/procedures with regard to personal conduct and HSE standards and acting in compliance with all applicable regulations.

Vacancy data


Job characteristics

Closing date

December 31, 2099

Vacancy number










Business unit

Powder Coatings

Sub business unit

Powder Coatings_North Asia

Job family


Hierarchy level


Full time/part time


Contract type


Job requirements/Candidate profile

- Broad category with strong emphasis on identification and management of profitable sub-segment categories.
- Strong Commercial Excellence components to the role
- Regional travel of 25 to 35%
- Education: Graduate level – strong degree, technical aptitude – any discipline
- Experience:  Seasoned professional market leader – preferably with an international track record. Ideally experienced of selling and working in a country marketing function.  15 - 20 years of industry experience with strong leadership and experience in matrix reporting structures.  Liquid experience preferred.
- Evaluates monthly business results with teams and creates further action plans to drive business further with RSMU leadership