Regional Marketing Manager,

China, Shanghai, Shanghai

Business unit: Wood Coatings

About AkzoNobel

AkzoNobel is a leading global paints and coatings company and a major producer of specialty chemicals, with leading market positions and brands in countries around the world. We operate in a number of important market segments ranging from buildings and infrastructure to transport, industrial and consumer goods. We’re also the sector leader in sustainability and are number one in the renowned Dow Jones Sustainability Index. In practical terms, that means our sustainable solutions are in your lives, and those of your friends and family, every day. We’re the people that make it possible for you to do what you need to do.


Works closely together with Segment Manager(s) to ensure translation of Segment strategy into

operational action planning.

 Acts as senior Marketing Leader and focuses on the Regional Marketing organization.

 Formulates Regional marketing plans and tactics, which includes introducing, repositioning but also

sometimes pulling out products, services and brands in countries.

 Translates SMU vision, policies, market research and customer specifications into detailed Region

strategies, actions, targets and budgets and keeps up to date as continuous process.

 Translates defined portfolio in regional offer and range management with annual complexity reduction

process. Works with regional sales and leadership to ensure product range meets customer needs and

supports the implementation of the agreed product portfolio.

 Execution of brand tactics into the market. Deciding which brands are used and the brand positioning in

the region, aligning to brand strategy.

 Input to pricing architecture, works with marketing to develop pricing frameworks for the region and

executes regional tactical pricing with regard to competitive landscape.

 Uses demand forecasting information for product and contingency planning.

 Develops, executes and monitors key performance indicators for regional marketing team.

 Stimulates benchmarking and internal best practice sharing in the marketing community.

 With support of the Market Intelligence Analyst gets in depth understanding of needs within the Region

through market research and implements needs based segmentation model.

 Translates needs into clear value propositions and develops these propositions in close cooperation

with SMU Marketing organization.

 Validates propositions by means of business cases.


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BA Performance Coatings SECOND DRAFT 2014-12-02 Regional Marketing Manager

Specific tasks (continued):

 Maintains close contact with sales organizations to ensure market input is gathered (outside-in) and

translated into fitting propositions.

 Analyzes results within the Region, benchmarking results, market research and general market


 With support of the Marketing Specialist develops communication plan for the specific Region.

 Be familiar with all the applicable corporate as well as site policies/procedures with regard to personal

conduct and HSE standards and acting in compliance with all applicable regulations.


Main Management Responsibilities:

 Works closely with Regional SMU Management Team to ensure matrix structure operates efficiently.

 Acts as an ambassador and encouraging talent processes and engagement.

 Ensures job profiles are in place, sets objectives for team members, reviews development and provides

clear, open and constructive feedback on performance combined with the appropriate actions.

 Strengthens the talent pipeline by developing talent and regularly assesses and discusses talent and

internal movement. Continuously monitors and evaluates retention risk.

 Stimulates, manages and follows through on employee engagement and builds on the workforce to

reflect the societies and markets in which we do business (D&I).

 Creates an open environment in the team where all people can perform at their best and stimulates the

development of others and ensures an engaged team.

 Ensures reporting line is fully informed and acts in line with HSE and Compliance regulations.

 Takes ownership by representing Regional SMU Management Team towards own team and vice versa.

 Manages and plans relevant (departmental) budget and proactively manages the costs.

 Reports on progress on a continuous base.

Vacancy data


Job characteristics

Closing date

December 31, 2099

Vacancy number










Business unit

Wood Coatings

Sub business unit

Wood Coatings_SMU_Support

Job family


Hierarchy level


Full time/part time


Contract type