Regional Market Support,

China, Shanghai, Shanghai

Business unit: Wood Coatings

About AkzoNobel

AkzoNobel is a leading global paints and coatings company and a major producer of specialty chemicals, with leading market positions and brands in countries around the world. We operate in a number of important market segments ranging from buildings and infrastructure to transport, industrial and consumer goods. We’re also the sector leader in sustainability and are number one in the renowned Dow Jones Sustainability Index. In practical terms, that means our sustainable solutions are in your lives, and those of your friends and family, every day. We’re the people that make it possible for you to do what you need to do.


Analyses market data to support/identify key segment opportunities
 Carries out regular product lifecycle analysis and actively supports product complexity reduction
 Researches and analyses customers to fit with segment and regional strategies
 Works with the sales teams tracking projects and customers through CRM
 Analyses and researches local competitors, in conjunction with sales to better understand our
competitive advantage
 Works with the Regional Market Manager translating segment strategies, market research and
customer requirements to create a detailed regional Market Segment tactical plan and set of key actions
 Maintains technical product knowledge and sales techniques and trends. Prepares summaries of
regionally important trends for management use
 Liaises with the sales team to develop relevant marketing campaigns which support the execution of the
regional Market Segment tactical plan
 Identifies key sales activity for the region and participates in key trade shows and customer events.
Creates presentations and scripts and co-ordinates the correct personnel
 With the support of the Marketing Specialists develops and executes communication plan for the region
 Facilitates the creation and execution of marketing promotion plans for new product launches (non-PR
related aspects) including sales tools
 Works closely with Communications on story creation and contributes to the annual media plan for
specific industry publications
 Is familiar with all applicable corporate as well as site policies/procedures with regard to personal
conduct/HSE standards and acts in compliance with all regulations

Vacancy data


Job characteristics

Closing date

December 31, 2099

Vacancy number










Business unit

Wood Coatings

Job family


Hierarchy level


Full time/part time


Contract type


Job requirements/Candidate profile

Direct / indirect customers / prospects
 Industry stakeholders
 Market intelligence agencies
 Consulting agencies
 Technical Associations and Trade Bodies
 Legal agencies