Shopper Activation Manager,

United Kingdom, England, Slough

Business unit: DP Marketing & Sales Unit UK and Ireland

About AkzoNobel

AkzoNobel is a leading global paints and coatings company and a major producer of specialty chemicals, with leading market positions and brands in countries around the world. We operate in a number of important market segments ranging from buildings and infrastructure to transport, industrial and consumer goods. We’re also the sector leader in sustainability and are number one in the renowned Dow Jones Sustainability Index. In practical terms, that means our sustainable solutions are in your lives, and those of your friends and family, every day. We’re the people that make it possible for you to do what you need to do.


Shopper Activation Manager
Up to £46,000 + bonus, 25days holiday, pension, healthcare, flexible benefits and staff discounts
With your category management expertise, you know how to execute category and brand initiatives as well as build category leadership relationships with customers. Now you are ready for a greater challenge and the opportunity to develop your career in a business that will encourage your input, welcome your ideas and act on them. That business is AkzoNobel. Home to the Dulux Superbrand we’re looking for a category management professional to take the lead in defining and implementing Shopper Marketing Strategies that deliver a measureable ROI for our Trade Retail customers.   
As Shopper Activation Manager you will utilise category, shopper and customer insights to activate category and brand initiatives as well as work with customers to develop an in-depth understanding of their operations to ensure initiatives are implemented effectively and are easily delivered through their processes. This will involve liaising closely with the category development team to develop execution methods that are in tune with the customer’s strategy and their shopper’s needs. Whether delivering point of sale or promotions, you will ensure consistent brand messaging, oversee external partner relationships and manage budgets. You will also monitor effectiveness, develop customer specific display solutions as well as support trade shows to make sure we maximise opportunities to increase sales and profits.

Vacancy data


Job characteristics

Closing date

November 05, 2016

Vacancy number





United Kingdom





Business unit

DP Marketing & Sales Unit UK and Ireland

Sub business unit

Decorative Paints United Kingdom

Job family


Hierarchy level


Full time/part time


Contract type


Job requirements/Candidate profile

Of graduate calibre you must have experience of creating shopper campaigns across multiple touch-points along the shopper journey including digital and social platforms. You will be used to presenting to retailers and building relationships with them. Commercially astute you must be a strong project manager with a record of delivering on time and in full. A natural listener you are able to build influence quickly and gain retailer commitment. Comfortable managing external agencies you are an effective negotiator with strong communication skills. You will also have an eye for detail as well as a passion for excellence and delivering on commitments.
AkzoNobel creates everyday essentials to make people's lives more liveable and inspiring. As a leading global paints and coatings company and a major producer of specialty chemicals, we supply essential ingredients, essential protection and essential color to industries and consumers worldwide. Backed by a pioneering heritage, our innovative products and sustainable technologies are designed to meet the growing demands of our fast-changing planet, while making life easier. Headquartered in Amsterdam, the Netherlands, we have approximately 45,000 people in around 80 countries, while our portfolio includes well-known brands such as Dulux, Sikkens, International, Interpon and Eka. Consistently ranked as a leader in sustainability, we are dedicated to energizing cities and communities while creating a protected, colorful world where life is improved by what we do.
At AkzoNobel, we believe we can only grow our business as fast as we grow our people, so if you want to be Shopper Activation Manager in a business that will invest in you and give you the opportunity to develop please visit our website via the link.
AkzoNobel. Where your ideas go far.