Vacancy

EC Digital Marketing Specialist,
Full-time

China, Shanghai, Shanghai

Business unit: DP China & North Asia

About AkzoNobel

AkzoNobel is a leading global paints and coatings company and a major producer of specialty chemicals, with leading market positions and brands in countries around the world. We operate in a number of important market segments ranging from buildings and infrastructure to transport, industrial and consumer goods. We’re also the sector leader in sustainability and are number one in the renowned Dow Jones Sustainability Index. In practical terms, that means our sustainable solutions are in your lives, and those of your friends and family, every day. We’re the people that make it possible for you to do what you need to do.

Responsibility

• 负责天猫及京东店铺的推广工作,提高店铺、广告点击率、浏览量和转化率,协助完成目标销售额;
• 精通天猫及京东的营销规则,熟悉淘宝网和京东会员的购物习惯和购物心理
• 熟悉天猫店铺的推广手段运用和运营管理,店铺后台的实际操作; 熟悉天猫等网店日常促销活动计划的制定和执行,标题关键字策略、淘宝直通车、淘宝客、帮派等
• 负责天猫及京东店铺的推广工作,提高店铺、广告点击率、浏览量和转化率,协助完成目标销售额;
• 策划并制定网络店铺及产品广告推广方案;
• 能够找到性价比高、有效的网络广告及推广方式,会通过分析本店的页面流量,独立IP访问量等数据而确定网络广告的真实、有效性;对网站的IP、PV、销量、跳出率、地域分布、转化率等做出专业的数据分析并提供一些好的营销决策 ;
• 精通淘宝系直通车、淘宝客、钻石展位等淘宝宣传工具,并且非常熟悉淘宝站内和京东站内各种免费推广活动的收集策划,并善于数据总结经验,为达到销售业绩提供决策。

Vacancy data

Organisation

Job characteristics

Closing date

December 31, 2099

Vacancy number

16000881

Continent

Asia

Country

China

State/Region/Province

Shanghai

Site

Shanghai

Business unit

DP China & North Asia

Sub business unit

DP CNA Emerging Channel CN

Job family

Sales_Supp

Hierarchy level

Professional/Experienced/Specialist

Full time/part time

Full-time

Contract type

Permanent


Job requirements/Candidate profile

• 本科及本科以上学历
• 3年以上的电子商务运营经验,理科生及对数据敏感的专业人员优先考虑
• 英语水平读写良好
• 精通淘宝系和京东的营销规则,熟悉淘宝网和京东会员的购物习惯和购物心理
• 有良好的团队协作能力,耐心、诚恳,有强烈的责任心和积极主动的工作态度。

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