Regional Market Support – Product Management,

China, Jiangsu, Suzhou

Business unit: Protective Coatings

About AkzoNobel

AkzoNobel is a leading global paints and coatings company and a major producer of specialty chemicals, with leading market positions and brands in countries around the world. We operate in a number of important market segments ranging from buildings and infrastructure to transport, industrial and consumer goods. We’re also the sector leader in sustainability and are number one in the renowned Dow Jones Sustainability Index. In practical terms, that means our sustainable solutions are in your lives, and those of your friends and family, every day. We’re the people that make it possible for you to do what you need to do.



Based on consolidated market intelligence analysis on market trends and competitors, the job is to assist regional marketing manager to develop and implement the product strategy and ensure sound and optimum product portfolio for profitable and sustainable growth in North Asia (China, Taiwan, HongKong, Japan and Korea) region.

Top 5 objectives as follows;

1. Investigate product life cycles and support to develop the product strategy (30%)
2. Work with global and regional team to facilitate new global product launch in North Asia (incl. launching plan setting & post product launch) (30%)
3. Support regional marketing managers to segment applicators, develop our strategies and plan /execute tactical actions (10%)
4. Collect and report consolidated market intelligence incl. market size/trends & competitors performance / activities (20%)
5. Manage and monitor new and focus product performance ie) lining, fire protection and top 10 wet paints in order to enhance profitability (10%)


0. Carry out product life cycle analysis and support the development of product strategy
1. Investigate competitors’ offer from pricing to portfolio in local market places periodically and define our competitive advantage through co-work with local sales teams
2. Deliver competitor product offer comparison, SWOT analysis and sales performance trends report
3. Monitor our new and focus product performance periodically ie) linings, fire protections, and top 10 wet paints through project pool tracking and wins/losses monitoring 
4. Work with sales and TSR team to collect the proof of the performance of focus products and voices of customers in real field.
5. Drive to develop internal and external communications materials of new and focus products from unique track record cards, outstanding case studies to essential sales tools - brochures and presentations in local languages with a support from regional marketing specialists
6. Facilitate new global product launch incl) validating key messages and sales script and driving communications plan development in a cooperation with global marketing, regional market support and regional marketing specialists.
7. Manage launch calendar in our region & launch check list of new product and coordinate internal communications to ensure regional readiness
8. Actively participate in field applications and site trials and reflect benefits and potential concerns to reports
9. Monitor new product sales performance as a post launch activity
10. Assist regional marketing manager to identify applicators needs and targeted key partner segment, develop strategies and winning offer, and implement tactical plans in a cooperation with CES team
11. Consolidate all relevant industry regulation changes by country and AkzoNobel product stewardship via PSRA team to ensure our product portfolio soundness 
12. Work with technical, purchasing team for global product domestications
13. Gather external market intelligence to share management team,  sales and global marketing 

Vacancy data


Job characteristics

Closing date

December 31, 2099

Vacancy number










Business unit

Protective Coatings

Job family


Hierarchy level


Full time/part time


Contract type


Job requirements/Candidate profile

Job Requirements:

1. Bachelor’s degree in chemical engineering
2. Minimum of 2+ years of experience in coatings industry
3. Must be able to travel 30% of the time
4. Application field experiences are highly preferred – familiarity to all types of application equipment
5. Excellent project management skills
6. Excellent data analysis & planning skills
7. Excellent teamwork / cross-functional teams work
8. Good at reporting and creating documents
9. Good written and verbal communication skills in English and Chinese
10. Strengths with details and organized characteristic