Segment Manager Marketing Transportation of Chemic,

United States

Business unit: Protective Coatings

About AkzoNobel

AkzoNobel is a leading global paints and coatings company and a major producer of specialty chemicals, with leading market positions and brands in countries around the world. We operate in a number of important market segments ranging from buildings and infrastructure to transport, industrial and consumer goods. We’re also the sector leader in sustainability and are number one in the renowned Dow Jones Sustainability Index. In practical terms, that means our sustainable solutions are in your lives, and those of your friends and family, every day. We’re the people that make it possible for you to do what you need to do.


Main Purpose
Contributes to the execution of sales - and profitability targets established by the SMU by implementing strategic go-to-market models and translating strategy into initiatives formulating Segment Marketing Plans delivering on SMU strategy by defining requirements for overall brand image and awareness
·         Formulates the Segment Marketing Plan and ensures its execution.
·         Translates SMU vision, policies, services package, training plans, market research and customer specifications to segment
·         Acts as key interface to RD&I and color marketing for product development and product life cycle analysis
·         As an owner of the global product portfolio ensures the implementation of the innovation process (incl. the project portfolio) for the segment.
·         Participate in key industry forums such as American Railroad Association, International Tank Container Organization (ITCO)
·         Provides leadership and guidance in implementation and execution of segment strategy
·         Works closely together with Regional Marketing Managers (and Regional Sales Manager Segment) to ensure translation of segment strategy into operational action planning
·         Stimulates benchmarking and internal best practice sharing in the marketing community
·         Gets in depth understanding of needs within segment through market research and implements needs based segmentation model.
·         Translates needs into clear value propositions and develops these propositions in close cooperation with SMU Marketing organization.
·         Validates propositions by means of business cases / portfolio analysis
·         Maintains close contact with sales organizations to ensure market input is gathered (outside-in) and translated into fitting propositions.
·         Analyses segment results, benchmarking results, market research and general market developments
·         Defines requirements for overall Brand image and awareness including communication materials and ensures successful delivery in cooperation with functional marketing departments.
·         Develops Brand communication plan with the Marketing Specialist
·         Be familiar with all the applicable corporate as well as site policies/procedures with regard to personal conduct and HSE standards and acting in compliance with all applicable regulations.

Vacancy data


Job characteristics

Closing date

December 31, 2099

Vacancy number



North America


United States

Business unit

Protective Coatings

Sub business unit

Protective Coatings_North America

Job family


Hierarchy level


Full time/part time


Contract type


Job requirements/Candidate profile

·         Acts as an ambassador and encouraging talent processes and engagement
·         Ensures a job profile is in place, sets objectives for team members, reviews development and provides clear, open and constructive feedback on performance combined with the appropriate actions.
·         Strengthens the talent pipeline by developing talent and regularly assesses and discusses talent and internal movement. Continuously monitors and evaluates retention risk.
·         Stimulates, manages and follows through on employee engagement and builds on the workforce to reflect the societies and markets in which we do business (D&I).
·         Creates an open environment in the team where all people can perform at their best and stimulates the development of others and ensures an engaged marketing team.
·         Ensures reporting line is fully informed and acts in line with HSE and Compliance regulations.
·         Manages and plans relevant (departmental) budget and proactively manages the costs.
·         Reports on progress on a continuous base