Senior Brand Protection Associate,

Viet Nam, Ho Chi Minh City

Business unit: Decorative Paints

About AkzoNobel

AkzoNobel is proud to be one of the world’s leading industrial companies. Based in Amsterdam, the Netherlands, we make and supply a huge range of paints, coatings and specialty chemicals. In fact, we are the largest global paints and coatings company. As a major producer of specialty chemicals we supply industries worldwide with quality ingredients for life’s essentials. We think about the future, but act in the present. We’re passionate about introducing new ideas and developing sustainable answers for our customers. That’s why our 60,000 employees—who are based in more than 80 countries—are committed to excellence and delivering “Tomorrow’s Answers Today”.In Vietnam, we manufacture, sell and distribute various famous paint brands namely Dulux 5 in 1, Dulux Weathershield, Dulux Super Cover, Dulux Ambiance, Dulux Professional, Maxilite,…


·         Assist to the setting and implementing of a strategy to manage counterfeit in South market, including such things as:

o   a structure for monitoring market practices and trends in South Market

o   a process for identifying and processing incidents, incl. criteria for deciding on routes (e.g. administrative, civil or criminal)

o   a structure for reporting incidents, case developments and results

o   an approach to building relationships with relevant authorities in South

o   managing internal and external support resources

o   counterfeit guidance to stakeholders

o   a complaints procedure for customers and consumers

·         Monitor market practices and trends

·         Train and educate sales staff and customers

·         Coordinate administrative actions and raids

·         Provide assistance to the IP Counsel in civil litigation and criminal prosecution

·         Manage document preparation and document retention

·         Report to Manager on incidents, trends, material developments, results and changes to operating strategy

·         Build relationships with relevant government officials as Market Control and Economic police in South

·         Be available to other BUs on an ad hoc basis to provide expert opinions and be instrumental in government contacts as needed

·         Authority Engagement: Build and develop relationships with:

o   Economic Police Department, Market Control Department, Trade Department, NOIP …and local law enforcements.

o   Intellectual property law firms and private investigators.

o   Others brand owners and Associations such as VACIP (Vietnam Anti-Counterfeiting and Intellectual Property Protection Association of Foreign Invested Enterprises) and Consumer Protection Association …

·         Integrity & HSE&S Compliance       

o   Ensure Integrity and HSE&S compliance of team

o   Risk management through BBSA 

Vacancy data


Job characteristics

Closing date

July 22, 2017

Vacancy number





Viet Nam


Ho Chi Minh City

Business unit

Decorative Paints

Job family


Hierarchy level


Full time/part time


Contract type


Job requirements/Candidate profile


·         University degree of Bachelor of Science / Laws, Business

·         IP law knowledge


·         Relationship with retailer and contractors / painters

·         Product & packaging knowledge

·         Internal contacts

·         Environment – external contacts

Essential skills and capabilities

·         Integer and responsible

·         Passionate about fighting counterfeit and drive to get things done

·         Experience with managing counterfeit investigations and raids

·         Knowledge of the relevant laws and regulations

·         A good eye for business/commercial interests 

·         Social skills, communication skills and sensitive to political pressure

·         Team player

·         Good Vietnamese and English language skills