Brand Manager,

Viet Nam

Business unit: Decorative Paints

About AkzoNobel

AkzoNobel is proud to be one of the world’s leading industrial companies. Based in Amsterdam, the Netherlands, we make and supply a huge range of paints, coatings and specialty chemicals. In fact, we are the largest global paints and coatings company. As a major producer of specialty chemicals we supply industries worldwide with quality ingredients for life’s essentials. We think about the future, but act in the present. We’re passionate about introducing new ideas and developing sustainable answers for our customers. That’s why our 60,000 employees—who are based in more than 80 countries—are committed to excellence and delivering “Tomorrow’s Answers Today”.In Vietnam, we manufacture, sell and distribute various famous paint brands namely Dulux 5 in 1, Dulux Weathershield, Dulux Super Cover, Dulux Easy Clean, Maxilite,…


1.     Achievement of Country marketing KPIs, and the execution of marketing strategies and plans for TWMC portfolio

·         Accountable for gaining and utilizing local understanding and insights in the category through cooperating with Knowledge & Insights, RDI team and other functions.

·         Lead the development and implementation of the annual marketing plan for the TWMC business, in alignment with regional directions

·         Lead the implementation of the brand architecture, pricing architecture and portfolio 

·         Lead any related implications (migrate, phase out, re-name, launch) with minimum disruption to the business, in collaboration with Supply Chain, Sales and Customer Marketing

·         Lead pricing strategy for TWMC categories

·         Recommend and lead implementation of needed tactical initiatives and changes in the marketing mix to counter competitors’ activities.

·         Accountable for the KPIs; recommend and lead execution of necessary action plans to achieve objectives.

·         Accountable for proper A&P usage with all required support document for the TWMC, ensure effectiveness of key marketing initiatives

2.     Innovation Roadmap for TWMC portfolio, aligned with regional roadmap and Innovation projects

  • Lead the Innovation roadmap to ensure healthy pipeline and margins for the TWMC portfolio.
  • Accountable for packaging and livery designs, ensure and alignment with regional guidelines. Manage livery approval process locally and with the region.
  • Cooperate with relevant local and regional teams to ensure meeting product specifications requirements eg, product benchmarking, and market feedback, quality complaints etc.
  • Ensure Stage Gate compliance for each project
  • Lead the testing and registration of products with external agencies, in coordination with RD&I.

3.     Development of Communication and Activation Initiatives

  • Develop and implement the communication strategy for TWMC portfolio ensuring alignment with regional directions/ strategies.
  • Collaborate closely with agency partners – creative, activation, media, digital – throughout the whole process to ensure that  execution will deliver against the objectives and brand/campaign guidelines

·         Track, monitor and propose campaign improvement. Prepare key learnings for sharing.

4.     Product Stewardship Lead and Marketing HSE&S Champion.

  • Support the reporting, tracking and implementation of sustainability targets/KPIs.
  • Comply with Product Stewardship policies and guidelines and relevant HSES guidelines; Support the implementation of HSE&S in daily marketing operations
  • Support company policies relating to Product Stewardship
  • Maintain updated library documentation of approval forms, certifications, applications and reports
  • Support compliance to relevant external regulatory & internal governance

5.     Efficient and effective marketing processes and documentation

·         Prepare for various marketing meetings including IGR, PMR, PSR, follow-through on actions and next steps.

·         Support other systems and processes, eg, livery approval, SRM, SAP

·         Help to identify discrepancies in processes and recommend improvements to line manager.

Vacancy data


Job characteristics

Closing date

July 22, 2017

Vacancy number





Viet Nam

Business unit

Decorative Paints

Job family


Hierarchy level


Full time/part time


Contract type


Job requirements/Candidate profile


•           Bachelors is required


·         Minimum of 3 years in a related marketing role

·         Preferably from a multinational organization (regional or global presence)

·         Proficient in English

·         Knowledge of TWMC is preferred.

Computer skills: Microsoft Powerpoint, Excel, Word


·         Ability to multi-task

·         Strong leadership

·         Strong team player

·         Entrepreneurship

·         Influent ability

·         Negotiation skills

·         Communication skills

·         Integrity