AkzoNobel is leading the way in environmentally responsible extrusion coatings by ensuring we manufacture products that are completely free of toxic lead pigments.
AkzoNobel Extrusion Coatings has eliminated the use of lead compounds from all paint brand formulations including TRINAR®, ALUM*A*STAR®, and ACRA-BOND® ULTRA. This also includes products such as the reformulated high-solids POLYDURE® E, and the newly introduced CERAM-A-STAR® EXtreme for fiberglass applications.
"AkzoNobel, as the world’s largest coatings company, in recent years has maintained a leadership position on the Dow Jones Sustainability Index for our many efforts to create more environmentally friendly products and practices," said Ben Mitchell, Sales Manager, Extrusion Coatings. "The effort to remove lead compounds from our products is in keeping with our corporate goal of eco-premium products accounting for 30% of our sales by 2015," Mitchell added.
Industry awareness of need for sustainable products and solutions
AkzoNobel Extrusion Coatings is seeing a trend in environmental responsibility, most notably in government buildings, colleges and universities, and hospitals. These segments of the architectural aluminum extrusion industry are focused on LEED credits and energy efficient coatings that are also environmentally responsible.
Color is particularly important in the brand identity of many extrusion coating customers. "We may not be able to match it exactly, but we do have years of weathering experience on our test fences that have pointed out specific lead-free color combinations, like red for example, that would weather suitably and be a close match for those customers," said Mitchell. Extrusion Coatings’ warranted products are often bright colors, like green, red, yellow, and orange. "Our customers have come to accept and expect lead-free, so they are willing to work with us to optimize color and durability."
"In effect, the pigments you choose can dramatically affect performance," Mitchell said. "We know pigments, we know their resistance to acid rain environments, we know how to handle and disperse and process them. Most importantly, we’re able to bring our expertise to our very strong supplier relationships."
Going lead free is the right thing to do
"Our customers care about their own sustainability. We all want a better, healthier environment. Our commitment, foresight, and financial investments in lead-free products will result in healthy sales growth and healthy lifestyles for all of us," Mitchell concluded.
The green, lead-free message is also important to retailers and their customers, a very active sales channel for AkzoNobel. Extrusion coatings have recently been involved with several global rebranding efforts for retailers, oil companies, and restaurant chains. All of these recent applications have been lead-free, contributing to the success and eco-efficiency of AkzoNobel customers worldwide.
Offering environmentally friendly products is one of our goals
Globally, AkzoNobel is the world’s largest coatings company. The company’s corporate sustainability goals include the development of a host of eco-friendly products, with a stated goal of eco-premium products accounting for 30% of total sales by 2015. AkzoNobel has been listed on the Dow Jones Sustainability Index in the Chemicals sector for the past six years, and has held one of the top two spots for the last five years.