We use eco-premium solutions to track our performance in creating shared value for our business, our customers and society. We aim to maintain at least 20% of revenue from eco-premium solutions by constantly innovating, based on insights into evolving environmental concerns and societal needs. Eco-premium solutions need to exceed the reference in each market in terms of sustainability performance. It’s a moving target, as the reference is constantly improving.
In 2018, the total share of revenue from eco-premium solutions was 22%. Fast growth of low volatile organic compounds (VOC) products in China and North Asia contributed to the improved performance.
Around another 20% of revenue was from eco-performers, which have clear sustainability benefits and are at least as good as mainstream alternatives, putting the total revenue of solutions with sustainable benefits at approximately 42%.