Let’s Colour

Our 'Let's Colour' initiative is all about adding color to people's lives. We believe in the power of paint to transform lives by uplifting communities, changing behavior and making living spaces more fun, livable and enjoyable.

Learn, grow and flourish

Our Let’s Colour projects are inspired by our desire to help children, families and communities who deserve a brighter tomorrow. With our passion for paint we aim to provide opportunities for people who want to learn, grow and flourish.

The Let’s Colour program is built on a triple foundation of making a positive impact and inspiring the lives of people in communities, driving employee engagement and building our brands. Let’s Colour demonstrates the value of our People. Planet. Paint. approach to sustainability and the positive contribution we make to society our products.

Since 2009

It’s more than ten years since we first launched our global “Let’s Colour” initiative. It was introduced to show how the power of paint can transform people’s lives and to empower the more vulnerable people by developing their own employment prospects. Since then, “Let’s Colour” has touched people and communities all over the world. And we have no intention of slowing down!


Achievements in 10 years

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Trained 40,000+ community people

2,200 community projects delivered

Donations of 1,3 million liters of paint