How does it work?

Developed in conjunction with KPMG, Imagine Chemistry was launched to help solve real-life chemistry-related challenges and uncover sustainable opportunities for AkzoNobel’s Specialty Chemicals businesses.

From January to March 2017, participants could submit solutions through a dedicated online challenge platform. Special challenge teams comprised of subject matter experts worked with participants through the platform to enrich and validate their solutions and determine if they are a good fit for AkzoNobel’s business.

An enthusiastic response resulted in more than 200 innovative ideas being submitted by chemistry start-ups, scientists, research groups and students around the world. The most promising start-ups were invited to the finals at our RD&I Center in Deventer, the Netherlands, from June 1-3, 2017.

During the finals, the start-ups worked closely together with over 90 AkzoNobel experts and partners in R&D, finance, innovation and marketing, as well as senior management and potential investors, to further develop their solutions through two days of intensive meetings and workshops.

A jury of experts from inside and outside AkzoNobel then evaluated the start-ups based on the proposals they submitted as well as feedback resulting from the two days of collaboration. Winners were selected based on the fit of their idea with AkzoNobel’s business objectives. 

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