We're proud to have some of the world's finest woodcare brands, rich with heritage and brand equity. Cuprinol, Xyladecor, Sadolin, Pinotex, CetaBever and Sparlack are all established leaders. Between them they have over 500 years of specialist woodcare expertise.
Many of our brands go back to Scandinavia, where wood is extensively used and exposed to the harshest weather. The Sadolin brand, for example, was established over 100 years ago in Denmark, when the 18th century coatings company Holmbladske Selskab merged with Gunnar A Sadolin.
Pinotex was launched in Denmark in 1959 as the world's first woodstain designed to protect wood from the weather. Pinotex has become synonymous with excellence in wood protection in Scandinavia, the Baltics and Russia.
More than 90 years ago, Cetabever was launched onto the Dutch market. Originally producing wax, polishes and glues, the assortment soon moved to woodstain and oil as we know them today.
We are the world's largest manufacturer of woodcare products, and our brands collectively protect more wood than anyone else. Our knowledge and understanding of wood is unrivalled and all our brands are supported by world class research and innovation.
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