Netherlands, North Holland, Amsterdam
Business unit: AkzoNobel
AkzoNobel is a leading global paints and coatings company and a major producer of specialty chemicals, with leading market positions and brands in countries around the world. We operate in a number of important market segments ranging from buildings and infrastructure to transport, industrial and consumer goods. We’re also the sector leader in sustainability and are number one in the renowned Dow Jones Sustainability Index. In practical terms, that means our sustainable solutions are in your lives, and those of your friends and family, every day. We’re the people that make it possible for you to do what you need to do.
Social Media Research Internship at AkzoNobel
AkzoNobel is a leading global Paints and Coatings Company and a major producer of Specialty Chemicals. Calling on centuries of expertise, we supply industries and consumers worldwide with innovative products and sustainable technologies designed to meet the growing demands of our fast-changing planet. We operate in a number of important market segments ranging from buildings and infrastructure to transport, industrial and consumer goods. We are also the sector leader in sustainability and hold the number one spot in the renowned Dow Jones Sustainability Index.
Automotive and Specialty Coatings is a division of that specializes in surface protection solutions for the automotive, vehicle refinishes, aerospace and consumer electronic markets.
- Aerospace – Production and maintenance for commercial, business and military aircraft
- Automotive – Interior and exterior plastics / metal for automotive OEMs
- Consumer electronics – Mobile phones, computers, home appliances, wearables
- Vehicle Refinishes – products, repair and color services for vehicle refinishing, commercial vehicles and rail OEMs.
As such, we are a key supplier to the industrial and consumer sectors as they seek the best protection and finish for their products. Our success is based on breakthrough technologies and a relentless commitment to customer service.
The Automotive & Specialty Coatings Marketing Department
The marketing team works closely with the business to support profitable growth and maintain AkzoNobel’s leading positions in a number of market segments. The marketing function is responsible for generating key market insights, building market strategies, generating marketing support materials and drives a diverse portfolio of improvement projects that aim for commercial excellence.
The internship assignment is hosted by the Digital team within the marketing team. The Digital Marketing team works with multiple stakeholders across the organization to identify and implement business improvement opportunities. Some of our active projects for 2018 include website / application development across our units, data integration and data management projects, channel optimization, and customer research for our different segments. Other areas include social media strategy development and process improvements. Ultimately, we work with different functions to help streamline the business and further strengthen our position to achieve profitable growth.
Like many companies, the use of social media is becoming more and more important in our business. We believe it is crucial to have the right social media strategy in place for both our business-to-consumer and business-to-business markets. For this assignment, we are looking for an intern who is interested in helping to build a social media strategy for three key business segments.
The goal of this internship is to develop a plan for how social media should be optimally used and executed. This is a great opportunity for an ambitious and curious individual who wishes to further develop his or her strategic experience within a large corporation. You will have the great opportunity to work with multiple stakeholders across our business to develop the plan.
The assignment can be grouped into the following activities
1. Market landscape analysis:
a. Conduct thorough customer research for each of the segments including (not limited to) online surveys, interviews, etc.
b. Evaluate what social media platforms are being used in the industry for each particular market segment and segment brands, what type of content is shared successfully, patterns of use and behavior, etc.
c. Identify the key social media platforms on which our customers can be found and engaged
d. Identify what social media influencers exist in our business segment
2. Developing a plan and strategy:
a. Together with the marketing team, help define the goals of the social media program, e.g. what audiences should be reached, how this should be achieved, how to do continuous monitoring, etc.
b. Determine what social media platforms should be used and the best ways for driving engagement
c. Evaluate how social media should fit in the wider communication strategy
d. Establish key performance indicators to evaluate effort versus reward
e. Set suggested priorities for both short-term and long-term execution in our social media strategy
3. Present the results:
a. Upon the conclusion of the project, the results and strategy should be presented internally to the key stakeholders in AkzoNobel
This position can be located in our office in Amsterdam Zuidas (preferred) or in Sassenheim. There is a financial allowance for this internship available.
September 30, 2018
Full time/part time
Job requirements/Candidate profile
We suggest for you to work 4-5 days a week in our office for 4-6 months, but this can be defined on a case-by-case basis.
The ideal candidate will meet the following criteria:
- Pursuing a degree in Marketing, Communications, Business Administration, or related
- Keen interest in social media marketing
- Strong project management and organizational skills
- Demonstrated marketing/communication experience (basic skills required; strong skills preferred)
- Ability to manage multiple priorities and meet deadlines
- Comfortable working autonomously; must be proactive
- Proficient in using MS Office, particularly Excel and PowerPoint
- Strong interpersonal skills and excellent communication skills
- Pragmatic approach, with an eye for detail
- High standard of written and spoken English
- Flexible and can-do attitude
We offer a multi-cultural team, a work space in one of our offices, and financial compensation. If the assignment is interesting to you and you meet the criteria above, please submit your application (including your CV and motivation letter) in English.
For further information, please contact Kanika Seshadri, Digital Content Manager: Kanika.firstname.lastname@example.org
*Candidates must be eligible to work in the Netherlands.