One of Akzo Nobel Coatings’ paint brands has won an advertising award in the UK.
Crown Paints claimed joint top prize in the industry event for a campaign designed to promote the flagship, virtually odour-free paint Breatheasy®.
The Crown campaign, entitled Lean, was acclaimed for its stylish and highly creative approach, which broke away from traditional paint advertising conventions.
Since the launch of the campaign, Crown’s share of the colored emulsion market has rocketed, with sales of the product having risen substantially during the two-year period.
The Lean campaign is no stranger to success, having received the top prize at the Cream Awards Grand Prix in 2001 for the most outstanding piece of work.
(Released: August 26, 2003)