media release

Car Refinishes Announces New Industry Initiative

Akzo Nobel’s Car Refinishes North America business has launched the Collision Industry Advancement Initiative to aid the growth of the collision industry in North America.

Akzo Nobel’s Car Refinishes North America (CRNA) business has announced the creation of the Collision Industry Advancement Initiative (CIAI).

Established to aid in the growth, advancement and perception of the collision industry in North America, the CIAI program—which is sponsored by CRNA—will provide financial assistance and support to institutions and organizations.

"We recognize that this industry requires investment for growth to occur," said CRNA sub-business unit manager, Jim Rees. "We understand that there are many schools, industry associations and organizations that are focused on making the collision repair industry a career destination, as well as a more professional working environment.

“However, these entities frequently struggle for resources. Our goal is to support these great organizations with the CIAI. If the industry prospers, so too will we."

The CIAI will be administered by an Advisory Council consisting of both Akzo Nobel personnel and industry patrons. These patrons will represent a cross section of individuals who have dedicated themselves and their careers to championing the evolution of the collision industry.

Publisher and editor of Hammer & Dolly magazine, Sheila Loftus, will serve as the first chairperson of the CIAI Advisory Council. "Akzo Nobel has once again proven that they are a leader," she said.

"While investments at any level of this industry are appreciated, it is often the grass roots efforts, where first impressions are created, that tend to be forgotten or overlooked. I have dedicated my career and my publication to taking stands on issues and bringing worthwhile causes to the forefront of the industry. I am proud to be associated with this unique and generous program."

(Released: October 6, 2004)