media release

Competition Reaches Finals Stage

The grand finals of a schools competition, initiated by the province of Gelderland in the Netherlands and Akzo Nobel, are taking place this weekend.

Poeka Poeka was the result of a conversation between the Queen’s commissioner in Holland, Jan Kamminga, and Akzo Nobel chairman Cees van Lede, who decided that more should be done for the youth of the province of Gelderland, where the company’s headquarters are located.

It involves teams of youngsters aged 10 to 14 taking part in seven “Spart” games (activities which combine sport and the arts). The original entry of 3,000 children (from 200 school teams) has now been whittled down to 1,500, who will compete at the Gelredome—home to soccer club Vitesse Arnhem—on Saturday.

“We decided that youngsters who don’t normally have much exposure to culture and art should know more about them in order to be able to enjoy them more in later life,” explained Akzo Nobel’s sponsorship and advertising manager, Ans Pot, the company’s organizational representative for the Poeka Poeka project.

“It has proved to be very successful and there are plans to stage the event again and take it outside of Gelderland with the help of other sponsors from industry and government.”

The overall champions will win a survival day for the whole team, plus a new multi-media computer for their school.

(Released: May 10, 2001)