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Paint survey reveals cliffhanging statistic

Dulux research shows enough leftover paint in UK to coat white cliffs

We might live in an era where recycling is king, but according to research conducted by our Dulux brand in the UK, seven in ten people aren’t aware you can reuse paint.

It perhaps explains the alarming statistic that there’s enough unused paint lying around in sheds, garages and cupboards across Britain to paint the iconic white cliffs of Dover 4,000 times.

The revealing study goes on to show that one in three of those forgotten tins are half full, with an estimated 50 million liters of paint left unused. Interestingly, an overwhelming 92% of those asked would be likely to pass on unwanted paint to be used by those in need.

Which is exactly why organizations such as Community RePaint were set up. For the past quarter of a century, Dulux has been sponsoring Community RePaint schemes across the UK. Designed to give paint a new lease of life, they’ve helped transform the lives of more than five million people who have benefited to date.

“A simple tin of paint has the potential to transform many more lives beyond the four walls it was originally intended for,” explains Kathryn Ledson, Marketing Director of Dulux in the UK. “We know the positive impact that color has on people’s lives and throughout our 25 years of partnership, Community RePaint has transformed the lives of five million people through color.”

Adds Martin Pearse, Community RePaint Network Manager from Resource Futures: “Every bit of reused paint makes a difference. Working with Dulux over the past 25 years, we’ve seen the transformation that affordable paint can bring to charities, communities and those in social need across the UK.

“As the number of Community RePaint schemes grows, more individuals and groups will have access to our paint, brightening more homes, buildings and public spaces across the country.”

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