Established by Communicate magazine, the honors were judged by a panel of international branding experts, communications practitioners and academics, with AkzoNobel receiving two Gold prizes and one Silver at the event held in London’s Notting Hill.
The company scooped Gold in both the “Best corporate rebrand following a merger or acquisition” and the “Best rebrand in the chemicals sector” categories. The Silver award was achieved for “Best overall visual identity”.
“These awards are fantastic recognition for all the effort we put into launching the new AkzoNobel,” said AkzoNobel’s Head of Corporate Branding, Berry Oonk. “We faced some strong competition in all three categories and to have done so well is welcome acknowledgement of our creativity, strategic thinking and teamwork.”
The distinguished judging panel included Graham Hales, Managing Director of Interbrand London; Cheryl Giovannoni, European President of Landor Associates; Bill Darling, Managing Director of Saffron brand consultants; and Fred Burt, Managing Director of the UK office of leading strategic branding company Siegel+Gale.
week’s success follows on from the European Excellence Award which AkzoNobel’s global external publication, A Magazine, picked up in December, and the award for best press officer in the Netherlands, which was collected in January.