Reflections of our leaders on the ever changing world around us
The ability to adapt successfully to changing circumstances requires strategic longer term thinking: we need to consider global trends, societal needs, the directions our markets are moving in and consumer needs. Without taking the time to reflect on these issues, businesses run the risk of overlooking significant threats to long-term success and missing opportunities in the marketplace that emerge as a result of major technological, economic and societal change.
We have defined a number of focus areas based on insight into these trends and needs. They guide our long-term innovation strategy.
Some of this thinking is revealed in the articles below.