Our color expertise

We know color inside and out – so we make it our business to stay one step ahead of the trends, and the needs of our customers.

Our color experts work with industry specialists to monitor social, design and consumer trends. Those trends are translated by our businesses into the colors, palettes and finishes that inspire the look and feel of everything from our homes, furniture, vehicles, consumer electronics and buildings.
Our trend reports – like ColourFutures and Color of the Year in decorative paints, E13 in specialty coatings and Collection Futura 2018-21 in powder coatings – influence designers, architects and consumers, and help shape the world we live in.
We’re also using digital innovation to help make choosing the right color easy – from precise color matching tools like the Automatchic Vision for auto bodyshops to popular decorating apps like Visualizer, which lets you play with color ideas before applying any paint to the wall.
And because we know how important color is, we want to share it. Through our Let’s Colour project, we use the power of paint to uplift communities, transform lives and make living spaces more fun and enjoyable.
Color of the Year: Heart Wood
Collection Futura 2018-21
Digital innovations in color
Let’s Color

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