The Global Aesthetic Center
The Global Aesthetic Center has been leading AkzoNobel’s color trend analysis, color research and design, and art direction for 27 years. Creative Director, Heleen van Gent, heads up the Netherlands-based creative team in supporting 80 markets around the world and empowering consumers to make confident color choices for their homes.
ColourFutures is at the heart of the team’s work: identifying the Color of the Year and its four supporting palettes, transforming global trend analysis into paint colors and showcasing their design potential in ways that will inspire consumers worldwide, such as through stunning room set images.
As part of our industry-leading color research, a group of independent experts joins our Global Aesthetic Center team in Amsterdam every year to forecast the emerging global design trends. With the research as a foundation, the Global Aesthetic Center then builds a comprehensive understanding of the world around us, which we use in translating the trends into the colors consumers will need for their homes.