media release

AkzoNobel Featured in New Discovery Channel Series

Adrenaline-charged program Industrial Junkie launches on the Discovery Channel tonight – a new series about major industry which will introduce viewers to AkzoNobel’s Intersleek® 900 “go-faster” marine paint during its ten-episode debut season.

Each week, the 30-minute program will take a closer – and often extreme – look at some of the world's major industrial processes. One episode is being dedicated to the revolutionary antifouling supplied by AkzoNobel’s International Paint brand. It will focus on why shipbuilders use Intersleek 900 to coat their gigantic ocean-going craft and highlight the sheer scale of the work involved.

The program featuring AkzoNobel is being screened on Dutch television on July 7 at 21.30 CET. Other countries will follow in due course. It means that hundreds of millions of homes in around 60 countries are about to find out how Intersleek 900 is applied to some of the world’s biggest vessels and why it plays such a vital role in the unforgiving marine environment.

AkzoNobel was approached by the Discovery Channel last year, with filming for the episode focused on Intersleek 900 taking place over two days in October, when a camera crew visited one of the company’s sites in the UK and a ship yard Germany. During the broadcast, presenter and self-confessed tech-head Jonny Smith will be seen working on a vessel nearly three times the size of the Titanic. “The difference between Industrial Junkie and other previous shows is that I actually help make/build the items in question,” he explains.

Launched in 2007, Intersleek 900 is based on patented fluoropolymer technology. Designed to prevent the build up of marine organisms on ships’ hulls, it offers significantly greater fuel savings than those achievable with silicone-based products. Exceptionally smooth, it can also be applied to vessels operating at speeds as low as ten knots.

Other programs in the Industrial Junkie series will concentrate on roads, explosives, trucks, aircraft, glass and oil.


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