media release

AkzoNobel partners with the Van Gogh Museum

Following the reopening of Amsterdam’s Van Gogh Museum on May 1, 2013, AkzoNobel will become a partner for the museum’s restoration studio for a period of three years. Through its premium Sikkens brand, AkzoNobel will also provide paint for the museum.

Contract was recently signed by Director of the Van Gogh Museum, Axel Rüger, and AkzoNobel CEO Ton Büchner.

A partner of the restoration studio, AkzoNobel will help to preserve the cultural heritage of Vincent van Gogh and his contemporaries. The company will also advise the museum, through its Sikkens brand, on the use of innovative and sustainable paint products for its interior design.

"We are proud to be associated with the Van Gogh Museum and its work with sustainable color," said Büchner. "This exciting partnership brings together two global brands with a wealth of color expertise and a long track record of preserving cultural heritage. It also represents another prestigious collaboration for our Sikkens paint brand, helping to further underline our know-how and commitment to developing cutting-edge coatings technologies."

Rüger: "Like the Van Gogh Museum, AkzoNobel is an A brand with an international organization and Dutch roots. Over the coming years, we will focus on a number of similar markets and hopefully be able to reinforce each other’s brands.

"We are proud and grateful to have AkzoNobel on board as a partner for the restoration studio and I hope that the public will love the Sikkens colors used in our jubilee exhibition – Van Gogh at Work – as much as I do," he continued. 

"We are obviously delighted to have a partner who can advise us on innovative and sustainable paint applications and techniques. Our aim is continuous renewal for the Van Gogh Museum, such as the new entrance building for example, so this is vitally important to us."

and Sikkens are responsible for the new colors at the Van Gogh Museum and have also contributed to the design of the jubilee exhibition, which marks its reopening on May 1.

Van Gogh at Work exhibition is the result of eight years of research and presents around 200 works by Van Gogh and his contemporaries. It highlights the painter's development and shows how he learned his profession, as well as offering a glimpse into his studio practice.

previously provided paint for the Van Gogh and the Colors of the Night, and the Van Gogh's Letters: The Artist Speaks exhibitions, both of which were staged in 2009.

 

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