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AkzoNobel Targeting Hollywood Following Kodak Endorsement

And the winner is…..AkzoNobel’s Dissolvine® chelate for the motion picture industry, which has just been endorsed by the influential Eastman Kodak Company – and was used to process worldwide prints of red hot Oscar favorite Slumdog Millionaire.

And the winner is…..AkzoNobel’s Dissolvine® chelate for the motion picture industry, which has just been endorsed by the influential Eastman Kodak Company – and was used to process worldwide prints of red hot Oscar winner Slumdog Millionaire.

Supplied in two formulations – Dissolvine PDZ and Dissolvine MP – the latter was developed by AkzoNobel Functional Chemicals specifically for the movie industry. A liquid chelate which advances the company’s PDZ technology, it is used to process the prints which spool through cinema projectors. As well as improving efficiency, film texture and picture quality, the product also offers considerable environmental benefits when compared with more conventional film bleaching processes.

Already widely used by the Indian film industry (affectionately known as Bollywood), the recent endorsement by Kodak is a significant stamp of approval because it sends a clear signal to film labs around the world that they can have full confidence in switching to AkzoNobel’s bleaching technology. Success in Hollywood, therefore, could just be a matter of time.

“Dissolvine MP does away with the use of ammonia solution, which means there are no related odors, and being in liquid form, it’s very easy to handle and is nondusting,” explained Geert Hofman, General Manager of AkzoNobel’s Chelates business. “There are also important advantages when compared with more conventional processes – it has no waste residues, has more bleaching power and a longer solution life.”

Hofman added that Kodak’s ECN-2 and ECP-2E processes – which now endorse the use of Dissolvine – are motion picture industry standards and are implemented by other film manufacturers such as Fujifilm and Agfa-Gevaert.

“Endorsement by Kodak for both Dissolvine PDZ and MP is an important development because motion picture labs worldwide can confidently switch from the old ferricyanide or persulfate technology to the more environmentally-friendly bleach processes,” he said. “Our products are therefore a highly convenient and quality substitute for the UL Bleach chemicals that currently require careful dispensing and reaction prior to use.”

One of the most recent films to be processed using Dissolvine MP was Slumdog Millionaire, recent winner of eight Oscars and seven Baftas. The product was also used to process all 700 prints of James Bond adventure Quantum of Solace released in Indian cinemas last November.

Dissolvine is AkzoNobel’s brand name for chelates, chemicals that control the concentration or effects of metal ions. Dissolvine chelates and chelating agents are used in a wide range of applications, including household cleaning, water treatment, pulp and paper, photography, agriculture, oilfields and food fortification.

 

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