media release AkzoNobel unveils new color trends and announces 2015 Color of the Year September 29, 2014 AkzoNobel has launched the latest edition of its annual global study of color trends, providing added impetus for the company’s recently launched Human Cities initiative, which has color as one of its main pillars. Unveiled in Amsterdam today, "Colour Futures 2015" is spearheaded by the Color of the Year, Copper Orange, which was selected by an invited panel of independent design and color experts following in-depth research into emerging worldwide trends."Color has a universal impact on our cities, lifestyles and living environment," explained Ruud Joosten, Managing Director of AkzoNobel's Decorative Paints business. "As experts in color, it means that forecasting and studying trends is a vital part of our business, because it enables us to stay one step ahead of our customers' needs."Now in its 12th year, Colour Futures underlines AkzoNobel's wealth of color expertise and deep understanding of the transformative power of color. This unrivalled know-how not only benefits consumers, but also plays a critical role in the company’s Human Cities initiative, which aims to make city life more energizing and vibrant for people across the world.