media release

The Mark of a Champion

Ever wondered what would happen if Lewis Hamilton’s Vodafone McLaren Mercedes Formula 1 car was driven through 1,200 liters of AkzoNobel’s Sikkens paint?

Ever wondered what would happen if Lewis Hamilton’s Vodafone McLaren Mercedes Formula 1tm car was driven through 1,200 liters of AkzoNobel’s Sikkens paint?

To help promote our recent partnership with the reigning F1tm champions, we decided to find out.

Following a painstaking series of preparations and months of planning, Hamilton’s high performance MP4-24 became the focus of an AkzoNobel Car Refinishes campaign featuring images of the car accelerating through pools of red and silver paint. The resultant cascade – which saw paint being sprayed in all directions – was captured on two 50 square meter canvases placed either side of the vehicle.

The unique works of art that were produced in such spectacular style are now a central part of the global promotion, which highlights our position as the official supplier of paint solutions to the Vodafone McLaren Mercedes Formula 1tm team.

The artworks feature prominently in all promotional material, including a special manual, while a thrilling “making of” movie has also been produced which captures all the excitement of how the canvases were created.

Launched in January, the new Vodafone McLaren Mercedes MP4-24 has been finished with a sophisticated, state-of-the art system of Sikkens products tailor-made by AkzoNobel Car Refinishes to meet the unique technical demands of grand prix racing.

 

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