media release

The most colorful World Cup ever

Fans across the globe are getting ready for the greatest soccer show on Earth, and while AkzoNobel has supplied paint for five of the main stadiums, it’s the supporters who will add even more color to the eagerly-anticipated World Cup in South Africa.

It’s set to be the most colorful footballing spectacle ever, but what do the colors they’ll be wearing say about the fans of the competing nations?

According to color experts at AkzoNobel, because they will be adorned in red, the supporters of Spain, Denmark and Switzerland will be among the most fervent and passionate, yet could be the most aggressive. Followers of the Dutch and Ivory Coast teams (who play in orange) will project the most joy, be the most animated and more social. Meanwhile, the blue of Italy, France and Argentina suggests that their fans favor peace and tranquility, qualities they are not always associated with.

Several teams – including South Africa, Nigeria, the Cameroon and Algeria – play mostly in green, hinting that their supporters will be the most relaxed, or if things go wrong, the most jealous. The most predominant color, however, is likely to be white (England, Germany, Chile, US), which points to their followers being positive and hopeful, if sometimes a bit impersonal.

And what of the yellow of Brazil (many people’s favorites) and Australia? Our experts say that their fans will probably to be the most energetic and possibly even the most exciting. However, their team colors suggest they are also prone to envy and distrust.

With 64 matches planned, all supporters – from all 32 participating countries – will provide a kaleidoscope of color and bring to life stadiums that have been coated with enough AkzoNobel International protective coatings, Interpon powder coatings and Dulux decorative paint to cover more than 60 soccer pitches.

The venues that feature the company’s coatings are the Nelson Mandela Bay Stadium, Durban’s Moses Mabhida Stadium, Soccer City in Johannesburg, the Free State (Vodacom) Stadium in Bloemfontein and Cape Town’s Green Point Stadium.

May the best – and most colorful – team win.

 

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