media release

Seeding the Future

One of Akzo Nobel’s coatings brands in the UK has teamed up with a climate change business to offer a boost to the environment.

One of Akzo Nobel’s coatings brands in the UK has teamed up with a climate change business to offer a boost to the environment and educate its customers about global warming.

Sadolin® has joined forces with UK-based Future Forests and made three of its home improvement products CarbonNeutral.

It means that customers buying Advanced One Coat, Extra Durable Woodstain and Quick Drying Woodstain will be purchasing a product whose carbon dioxide emissions created during their manufacture and distribution have been “neutralized” through a forestry project in Staffordshire.

“We take our commitment to nature very seriously and it is heartening to know that through buying our products, customers will be helping to preserve our environment, as well as their timber,” said Geoff Taylor, Technical Manager at Sadolin.

By making the three products CarbonNeutral, Sadolin is ensuring that during the coming months, more than 770 saplings will be planted in a woodland area close to the Trent and Mersey Canal. The trees, which will cover an area the size of two soccer pitches, will soak up carbon dioxide from the air, turning it into oxygen.

“Everything we do, from driving a car to watching TV, creates the greenhouse gas carbon dioxide, which is one of the biggest contributors to global warming,” explained Sue Welland, founder of Future Forests.

“By making a number of their products CarbonNeutral, Sadolin is helping educate the customers about global warming, while taking responsibility for their own environmental impact.”

Founded in 1997, Future Forests has a global vision to protect the Earth’s climate. By July 2002, its customers had helped to plant almost one million saplings and offset almost 250,000 tons of carbon dioxide.

The organization plants trees at more than 60 sites across the UK, the USA, Mexico and India.

(Released: September 1, 2003)

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