media release

Website Claims Top Award

Akzo Nobel’s International Protective Coatings website has scooped a prestigious industry award.

site—one of several operated by International—has been awarded international marketing company Frost & Sullivan’s Market Engineering Award for Website Leadership. The honor is presented annually to recognize excellence in website strategy within the protective coatings industry.

& Sullivan analyst teams tracked all the companies in the industry to conduct in-depth testing on their websites’ usability, functionality and appearance, as well as interviewing their clients, suppliers and partners.

“International is definitely ahead in the use of the internet to reach clients, especially in the protective coatings market, where other companies are not really focusing any efforts,” said a Frost & Sullivan spokesman.

“The website is easy to use, contains plenty of information and links, fits the corporate identity and offers services that competitors’ websites do not offer, including registered access to in-depth product and technical information.”

visit the award-winning site, click here.

(Released: August 6, 2001)

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