Rinske says: “At AkzoNobel, we intend to buy this mineral from Alucha and become their launching customer. We’re very excited for opportunities to use recycled raw materials in our products. Our partnership with Alucha is one such example supporting our ‘People. Planet. Paint.’ sustainability ambitions.”
In the coming months, we’ll be testing the calcium carbonate Alucha collected from its pilot phase at the Sassenheim laboratory in the Netherlands. We’ve decided to use the recycled calcium carbonate in a filler to start with. Because of the filler’s relatively small scale, it’ll be easier to test, integrate and launch.
“Finding your first customer, especially if it’s a large corporation like AkzoNobel, is a sign of trust that there is real potential,” says Gijs. “We’re now creating a consortium of partners in order to create the world’s first circular calcium carbonate ‘mine’.”
“We’re supporting Alucha in their quest for funding and beyond,” says Rinske. “If all turns out well, we expect to launch the first products infused with Alucha’s magic in 2021.”
Stick with us for this exciting journey! Stay tuned for updates as we work with Alucha and the other four winning startups to develop their technologies.