For the 22nd year running, our Global Aesthetic Center – the color curators of AkzoNobel – hosted a trend forecast meeting to share insights into how our reactions to the world around us impact our color choices. In-house experts, international architects, designers and journalists identified a desire to make a joyful leap into the unknown, celebrate craftsmanship and be proud of who we are in 2025.
Embodying our hopes and dreams for the year ahead, True Joy’s on a mission to fill our homes with optimism and a splash of feel-good color. Used as a bold statement on a wall or as an accent on a well-loved piece of furniture, the color brings joy and optimism right into your living space. Let your imagination run wild by adding freeform shapes to your walls or paint your bedroom ceiling to waken up with the sun in your face. The choice is yours!
Three complementary color palettes accompany True Joy to allow you to mix and match your mood and design preferences to create a home that’s just as unique as you are. Just leap!
