Painters and other professionals are benefiting from dedicated painter academies being offered by our brands around the world – which this year alone have been attended by 100,000 participants.
Inspired by the success of our Dulux Academy in the UK, we decided to expand the training academy approach and make it available in other markets. The certified training programs put the painter, their development and the industry first, and help to bring new talent into the workforce. Created for painters of any level, it’s all designed to help them progress their skills to become masters of their trade.
The introduction of the academies has been accelerated in several markets by the COVID-19 outbreak, with 85% of the course offerings being made available online – including e-learning, online webinars and podcasts.
The academies offer a suite of training options, with most painters having followed a paint and application course (84%), while the curriculum also offers courses in business, color, and health and safety. So far, e-learning remains the most followed course format, with practical/classroom training increasing in certain regions as COVID-19 restrictions have been relaxed.
Rolled out in 18 countries to date, at least 15 more are due to follow.
“With the introduction of more academies, we expect to train at least a total of 100,000 painters and other professionals a year,” explains Stephanie Kraneveld, AkzoNobel’s Global Marketing Manager for Paints. “This will enable us to further expand AkzoNobel's role as a strategic partner for our customers.”
The online Coral Academy in Brazil has been particularly successful in engaging with painters in times of lockdown. Meanwhile, the Sikkens Academy in the DACH region and Italy, the Dulux Academy in South East and South Asia and the Procolor Academy in Spain have also proved to be very popular.