A ten-week, 200-hour course – which was delivered with the help of local partners – turned the trainees into industry-ready professional painters endorsed by our Coral brand. Their tuition included a combination of hands-on training and theory covering topics such as colors, trends, products, decorative effects and finding and retaining work in the painting sector.
The changing face of the industry
According to a 2021 survey conducted by the Brazilian Association of Professional Painters, women make up only 10.5% of its membership. There are barriers facing women entrants. “There’s a lot of prejudice because I’m a lower-class woman,” explains Júlia. “People don’t give us credit. But now, they’re going to. Now, I’m even more confident,” she adds.
Increasing the proportion of women in the painting workforce not only enriches the sector by drawing on a more diverse pool of talent – it also makes it more reflective of the communities it serves. The benefits aren’t just felt by the graduates and their families. There’s a ripple effect - helping to generate wider social and economic growth.
The power of collaboration
Several like-minded organizations worked with us to make this training program happen.
Our Academia Coral and SENAI-SP, the largest training provider in Latin America, worked together to teach the women all they need to know about painting. Bazar das Tintas, CASACOR, Dow Quimica, Oxiteno, Tintas MC and WACKER provided the finance. We’re also grateful to tool partners, Condor and Vonder; employability partners, Atala Engenharia and Abrapp – and NGO, Fazendinhando, which helped us find our participants. Thanks also go to two experienced professional painters – Ana Machado and Leandro Piovesan – who provided the trainees with a ready supply of moral support, inspiration and encouragement throughout the course.