The purpose of our purpose

Why “Pioneering a world of possibilities to bring surfaces to life” defines us and makes us proud to be AkzoNobel

Our purpose is our reason for being. It’s why we get out of bed in the morning. It helps us to better understand what we bring to our customers, to society and the world in general. It’s what makes us unique.

So how does it apply to the world at large? Well, look around you. Chances are you’re surrounded by surfaces. They may look different, but they have something in common – they all need coating. That’s what brings them to life.



But a coating can’t sprinkle its magic unless someone creates it. That’s why AkzoNobel has been pioneering a world of possibilities to bring surfaces to life for more than 200 years. We’ve made it our business to invent the future. To channel all our creativity and invention so that we can continue to supply ground-breaking products and solutions to customers all over the world. As global pioneers, it’s in our nature to keep learning, keep discovering and keep innovating.

It’s a visionary approach which has seen us constantly embrace new ideas and develop revolutionary products to keep us at the forefront of the industry. Whether it’s coatings that protect against bacteria, save energy or transform spaces through color, we’re experts in looking beyond the surface in order to bring them to life.


To achieve all of this we rely on the exceptional talent of our people. It’s our colleagues around the world who drive us forward to ensure that we can deliver for our customers every single day. Our people embody our pioneering heritage by continuing to develop more innovative and sustainable solutions; going beyond when it comes to understanding – and anticipating – the changing needs and expectations of our customers.

Our purpose defines us. It makes us who we are. It unites us and makes us proud to be AkzoNobel.