We’re focused on creating more shared value from fewer resources and turning societal concerns and environmental challenges into product innovations for our customers.
We now have a clear sustainability agenda for our focused paints and coatings company, with two key focus areas:
- Value selling – we’re innovating to give our customers choice and competitive advantage through product portfolios designed to bring tangible benefits and deliver positive social and environmental impact with a priority of 20% of our product portfolio consisting of eco-premium solutions. In 2018, sales for this segment totaled 22% of our revenue
- Resource productivity – we’re creating a culture of care for all materials used, eliminating waste and reducing variable cost. Increased resource productivity in our operations and supply chain makes us more competitive and sustainable with an annually recurring benefit potential of more than €100 million
Our value selling agenda is strengthened continuously, and one of the main drivers for further improving the sustainability of our portfolio. This helps to accelerate market penetration and margin growth and drive progress towards our Winning together: 15 by 20 strategy.
Please find further details in our Annual Report.