That’s why we’ve adopted a Planet Possible sustainability strategy. It’s our commitment to doing more with less and creating more value from fewer resources. By working together with all our customers and partners, we aim to make life more liveable, healthy and inspiring.
With the world’s population growing – while the availability of resources is not – we need to think in new ways if we’re to meet customers’ growing needs and expectations, without compromising on quality.
So we continue to innovate, in many different ways. Recent examples include our Dulux Weathershield solar reflective paint, our Rediset additives that allow asphalt to be mixed at lower temperatures and our Intersleek marine coatings that help ships to reduce fuel consumption and cut emissions.
We’re also purchasing steam from a local waste incinerator in the Netherlands and have entered into a major partnership to explore the possibility of extracting chemicals from waste.