Media release

AkzoNobel plans for a bitchin’ presence with Dave Kindig at SEMA 2023 in Vegas

October 24, 2023

NASHVILLE, Tenn., October 24, 2023 — AkzoNobel (AKZA; AKZOY) —AkzoNobel, a leading provider of vehicle refinishing products, today announced its programming for the 2023 Specialty Equipment Market Association (SEMA) Show, and Dave Kindig, television star of MotorTrend Network’s Bitchin’ Rides show, now in its 10th season, and creator of custom car company, Kindig-it Design, will once again play a major role. SEMA takes place from Oct. 31 – Nov. 3, 2023, at the Las Vegas Convention Center. AkzoNobel will have a booth inside Central Hall, dedicated to Sikkens and its patented, state-of-the-art, digital body shop workflow control solution Carbeat® (booth #22957). AkzoNobel Acoat Selected service consultants will be on hand to meet with customers and provide Carbeat demonstrations each day of the show. In addition, AkzoNobel’s booth will feature two amazing builds by Kindig-it Design, one of which is a celebrity’s vehicle, built by Kindig-it Design and painted in Modern Classikk, that will be unveiled at 9:15am on day one of SEMA . The other featured AkzoNobel booth vehicle is a red hot Kindig-it custom roadster painted with Sikkens, AkzoNobel’s flagship automotive refinish paint brand.

Outside Central Hall in the Silver Lot, AkzoNobel and Kindig-it Design share 2400 square feet of exhibit space (#81070), displaying several one-of-a-kind vehicles, including the Bitchin’ Bronco painted with Sikkens and featured on recent episodes of Bitchin Rides.

“The SEMA Show is the largest event we do, and we’re excited to be contributing in many ways again this year,” says Jen Poliski, Marketing Communications Manager – North America, AkzoNobel Automotive & Specialty Coatings. “Our relationship with Dave Kindig continues to expand and provide a lot of excitement for us; and SEMA provides the best opportunity for us to showcase how he uses our paints to help create his masterpieces.”

Dave Kindig Partnership

Photo: Dave Kindig with Sikkens Autobase Plus and Autowave basecoats

Earlier this year, AkzoNobel was excited to announce Dave Kindig as its brand ambassador for Sikkens. As such, Dave will make appearances and sign autographs every day throughout SEMA in themorning at booth #22957 in Central Hall, and in the afternoon at outdoor rig #81070 in the Silver Lot. In addition to daily autograph sessions with Kindig, the AkzoNobel outdoor exhibit will be home to two of Kindig’s CF Roadster masterpieces in addition to the Bitchin’ Bronco mentioned above. Each of these cars feature Modern Classikk paints, which are also the result of Kindig’s partnership with AkzoNobel. The full line of Modern Classikk custom finishes now includes over 40 basecoat colors and four reducers.

Featured Vehicles

AkzoNobel will also have its paint featured on show cars throughout the massive event, including:

  • 1951 Chevy 3100 Pickup by Miller & Son Collision – painted with Lesonal
  • 1986 Ford Mustang GT by Andrew Schenk – painted with Sikkens
  • 1963 VW Double Cab painted with Sikkens Autowave
  • 1967 Ford Shelby Cobra by the Austin Hatcher Foundation and painted with Modern Classikk “No Strings White”
  • 1977 Jeep J10 Extended Cab (only one of its kind) by Mike Smith painted with Wanda
  • And many more! 

Stay tuned for photos and videos from our booth and follow us on social medi for more. Scan the QR code for social media handles and websites. 

Industry Insights

On the educational front, AkzoNobel employees and customers will share industry insights and thought leadership regarding some of the most important topics affecting the collision repair industry today. On Tuesday, October 31, Tony Adams kicks off SEMA day one by sharing insights on improving employee retention and engagement through communications in his talk, “Freedom to speak?” Also Tuesday, our customer Andrew Batenhorst presents his insights on the “Death of the ‘estimator’ role.” Wednesday, November 1, Tony Adams and Tim Ronak are joined by customers Stephen Bozer and Kena Dacus for what is sure to be a lively and engaging discussion, “Changing the world with a four-day workweek?”

Don’t miss these invaluable SCRS Repairer Driven Educational Sessions! For more information and to sign-up for these valuable educational sessions, visit

We can’t wait for the show to begin. We will see you in Vegas!

About AkzoNobel

We supply the sustainable and innovative paints and coatings that our customers, communities – and the environment – are increasingly relying on. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from a pioneering paints company that’s committed to science-based targets and is taking genuine action to address globally relevant challenges and protect future generations.

Abbey Dennis

For more information

Communications Business Partner - North America 

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