The program seeks early stage tech companies and institutes in China with solutions in the areas of customer experience, smart supply chain and towards zero waste. Detailed challenge descriptions will be announced in early January 2021.
All participants stand to gain from the vast knowledge and experience offered by AkzoNobel’s experts, while final winners will work with the company on sustainable business opportunities.
It’s an exciting prospect to hold a startup challenge in China, a country where ongoing investment in talent and technologies has made technological innovation a core driver of development.
"Innovation is part of AkzoNobel's DNA, and we’re excited to help drive sustainable innovation in China," says Klaas Kruithof, AkzoNobel's Chief Technology Officer. "Our strategy is very much aligned with China’s focus on technological innovation. We’re committed to using open innovation and a collaborative ecosystem to offer customers more value and cutting-edge products.”
“We’re thrilled to bring the Paint the Future startup challenge to China. Collaborating to push boundaries in our industry will greatly benefit our customers,” adds Mark Kwok, AkzoNobel’s President of China/North Asia and Business Director for Decorative Paints China/North Asia.
China’s startup challenge officially begins March 1, 2021 when the platform goes live. If you’re ready to stir things up with us, visit to learn more: https://www.letspaintthefuture.com/zh-hans/china-challenge/
AkzoNobel has a passion for paint. We’re experts in the proud craft of making paints and coatings, setting the standard in color and protection since 1792. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. Headquartered in the Netherlands, we are active in over 150 countries and employ around 33,000 talented people who are passionate about delivering the high-performance products and services our customers expect.