Breaking the bias
International Women’s Day and its 2022 theme: “Break the bias” was the perfect opportunity to celebrate the first milestone for the women of Mulheres na Cor.
The day, globally observed on March 8, is a call to imagine a gender equal world – and to take action to realize that vision. One of its missions is to forge women’s empowerment worldwide. Colleagues in Brazil saw one such opportunity to empower women to pursue careers in the painting segment.
"We really challenged ourselves to find ways to include more women in our sales teams,” says Ozinei Manzano, AkzoNobel Sales Manager in Brazil. “We took inspiration from a previous project in the interior of São Paulo, in which cleaning assistants became colorists and highly skilled professionals. We built on the idea with our automotive refinish team, adding mentoring and partnerships to help with job placements afterwards.”