In today’s ever-changing world, people are seeking precious moments of joy and a feeling of stability. The color experts from AkzoNobel’s Global Aesthetic Center exploring current global social, design and consumer trends discovered a desire to belong, to feel grounded in memories and personal relationships.
Together with top international design experts, our color specialists carried out extensive research that showed people want to create their own ‘special somewhere’. They want welcoming, calming surroundings where they can feel they fit in and belong.
To reflect this, Sweet Embrace™ and its three complementary palettes bring a sense of constancy, tranquility and friendliness to our living and working environments. The delicate shade changes tone with the light, filling every space with warmth. It’s a subtle, sophisticated stand-alone hue that also adds life and personality to other shades.